Just like days, months, and years past, the media presently continues to influence how we feel towards our bodies. The media is such a huge and instrumental part of life. It's how we get our news locally and globally, how we satisfy our entertainment needs, where we find enjoyment, provides role models (good or bad is up for discussion!), persuades life decisions and habits, and many more things. Specifically, it continues to influence us women in our thoughts, attitudes, and judgments of our own bodies and self-image. For some reason, it seems like majority of society is so insecure with themselves that we are constanly on a mission to self-improve...no problem with a little self-improvement here and there because there is always room for it, but, when it is in excess, done for the wrong reasons, and unrealistic, that is when it becomes a problem-my opinion. We listen to the radio and recognize who the artist is and what they look like, we watch movies and are inspired to be just like the celebrity (minus the real flaws we don't see), we watch reality TV such as "Top Model" and see what we are led to believe appeals to people or men. It's all over the place and hard to escape. Have you gone through the self-help aisle at Barnes and Noble and seen how m a n y books there are? Still, it's no match against the media. I think most of us realize it's airbrushing, pro makeup, loads of money invested in personal trainers/chefs, great lighting, and a great photographer...and for the lucky-great genes. So, if we know this, then why in the world do we brush it off and still strive to be "just like her"? It's what we are persuaded to believe is beautiful and desirable. These two traits are important to women and we associate it with love and belonging....it probably would take some money towards a therapist to unravel those issues, meanwhile, we still turn the TV on everyday. Now, all that being said, I would like to give credit where I think it is due. Media gets some. Over the last few years in comparison to the many before it, I have noticed a change in models, ads, campaigns, and celebrity spokeswomen. I think companies have finally caught on to the vast numbers regarding obesity and are looking to broaden their audience and customer base because of it. We also have clothing stores for larger women and so a larger size woman, naturally, should be the model. I have seen ads/commercials on TV trying to appeal to a woman being comfortable in her skin and proud of who she is, hence, the heavier woman showing face in their skivies. Now, maybe to most people that isn't so appealing to see, but it is encouraging woman, who are larger, no matter their circumstance, to have more self-confidence and self-esteem, and to be proud and embrace their body in a healthy way. Didn't Jaime Lee Curtis recently shed some threads to show her real body? I think it is great she did, afterall, we are all human and we age. It's ok to be super fit one year (J.L.Curtis in "True Lies") and then within the next few years back off a little and enjoy life and put on a mini muffin top. It's ok. It's ok, as long as we are still mindful of our health and the importance of maintaining good nutrition and exercise. Replace the goal of seeing every rippled muscle and flawless complexion enhanced by botox with being secure, confident, and content enough to enjoy a hershey bar and walk a few miles that week.
Health educators have a huge job in front of them if they decide to focus on downplaying the media and trying to get out more positive messages to us. Creativity in message delivery would be an important element. The educator needs to remember that the media is very powerful and in knowing that, maybe use the positive aspects that are starting to come out to compliment their message. For example, use images and campaigns where popular faces have been associated with that specific message. J.L.Curtis for Activia yogurt is popular. Jennifer Hudson and Weight Watchers is another example. Jaime-Lynn Sigler is a spokeswoman for eating disorders. The Dove Beauty Campaign is another great example.Take a peak at this website to find other celebs who have come forward with their issues and decided to use their popularity for the greater good.
http://www.caringonline.com/eatdis/people.htm

